May 20, 2019
One of the questions I get asked the most, whenever I open up my Inbox for my Exciting Emails Clinic (sign up below the post and you can send in questions too!) is, 'how can I monetise my blog?'
There are so many people, like you, out there who LOVE making content, writing posts, taking photos, pitching to brands and taking pride in your platforms but you just can't land collaborations.
And 9 times out of 10, it's for the same few reasons. Therefore, I thought I'd break them down for you here!
If a brand comes across your blog because they thought they might want to work with you on an interiors product campaign and you've got blog posts on cookie recipes, gardening, mental health and travelling - the brand can often think that they can't quite work out who your audience is and whether that audience would align with theirs.
That's not to say that lots of lifestyle blogs that cover a wide range of topics can't monetise - because they absolutely do. But this is usually because the person behind the blog has a strong personal brand that is already established and it is clear through their blog comments or their social media profiles that their audience is an established one.
If a brand knows what they're doing when they're looking for blog coverage, there'll be looking for blogs that appear on Google, are SEO optimised, are well written and have clear, high-quality pictures.
If you're boshing up 200 word rambles without spell-checking and a grainy, dimly lit photo from your phone, you have to ask yourself what a brand would get out of paying you to write for them.
Some brands love to pay for content creation of a high quality - or a high DA for link-back juice. However others measure their ROI on how many visits a post is likely to get and then how many links are usually clicked and visited from that blog.
If your blog isn't bringing much traffic in, the brand might worry that there will be no eyes on their campaign.
At the moment, most of influencer marketing budget seems to be going into Instagram (and podcasts are on the rise too) but this means that spend on blog posts isn't the highest of priority.
Therefore, if you don't have an established Instagram following to complement your banging blog, it might not be in the brand's priority list to work with a strong blogger/less Instagram presence influencer-mix.
You get approached for an Instagram campaign but you DON'T ask if they'd like a blog post too! Or if you get approached for a gifting campaign, you don't ask them if they'd like to sponsor a blog post where you review the product.
This doesn't always work but it can - so give it a go!
Here are just some of the things to bear in mind when trying to monetise your blog!