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Jan 30, 2019

Helllooooo, this is going to be a suuuuper short and sweet episode today as it really won’t be me waffling on about all of the thoughts swirling around my head, it’s going to be straight to the point. What makes a good, bad and UGLY social media bio, how to craft one that’s perfect for you and why it’s so...


Jan 23, 2019

We’ve spoken previously about niches and ideal readers and all that fun stuff that gives our blog a bit of direction but today I want to bring you some exercises I’ve completed recently that have reaaaaallly helped me focus in. Those are - finding the words that sum up your brand, finding your sweet spot and then...


Jan 9, 2019

When I first started blogging, I wrote for myself as one big whole brain fart of thoughts, observations, musings and interests. It continued this way for a long time. Suddenly I started having regular readers who would chat to me about how they were feeling the same things and going through the same experiences and I...